Web Survey Bibliography
In April 2012 a new era in Swiss audience measurement of print media commenced with the start of field work for MACH Basic, the National Readership Survey. WEMF, the jic organisation for industry audience research with a focus on print media and cinema in Switzerland, found it necessary to replace the surveys of the existing MACH Research System with a new generation. The results of the first year were published in September 2013.
As in many other countries, Swiss readership research has beenfaced with changing conditions:
1) A growing proportion of the population has stopped listing their telephone landlines in publicly accessible telephone directories
2) A growing proportion of the population can only be reached by mobile phones (“mobile-onlys”)
3) There is a decreasing willingness of respondents to take part in any type of research activities
4) There is an increase in the differentiation and number of print titles
5) Print media houses have transformed in to media houses with media brands distributing the content via different channels (e.g. e-papers, websites, apps). As a consequence, solutions have had to be developed in order to improve the quality of the random sample with respect to completeness and response rates, as well as the quality of the answers given by the respondents in the interviews. Furthermore, since digital reading is becoming more and more important, it has become necessary to find ways of creating the preconditions for classical readership data to be combined with usage data of digital channels, which provides the option of estimating total audiences of (originally print based) media brands.
Taking all these changes and challenges into account, WEMF enhanced the sample and research design of the new MACH Basic …
Web survey bibliography - Reports, seminars (231)
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- Assessment of Innovations in Data Collection Technology for Understanding Society; 2016; Couper, M. P.
- Report of the Inquiry into the 2015 British general election opinion polls; 2016; Sturgis, P., Baker, N., Callegaro, M., Fisher, St., Green, J., Jennings, W., Kuha, J., Lauderdale, B...
- Evaluating a New Proposal for Detecting Data Falsification in Surveys; 2016; Simmons, K.; Mercer, A. W.; Schwarzer, S.; Courtney, K.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- Predictive inference for non-probability samples: a simulation study ; 2016; Buelens, B.; Burger, J.; van den Brakel, J.
- ESOMAR/GRBN Online Research Guideline; 2015
- App vs. Web for Surveys of Smartphone Users: Experimenting with mobile apps for signal-contingent experience...; 2015; McGeeney, K.; Keeter, S.; Igielnik, R.; Smith, A.; Rainie, L.
- On Climbing Stairs Many Steps at a Time: The New Normal in Survey Methodology; 2015; Dillman, D. A.
- Polling Error in the 2015 UK General Election: An Analysis of YouGov’s Pre and Post-Election Polls...; 2015; Wells, A.; Rivers, D.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2015; 2015
- Methodology of the RAND Mid-Term 2014 Election Panel; 2015; Carman, K. G; Pollack, S.
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Tips for Creating Web Surveys for Completion on a Mobile Device; 2015; McGeeney, K.
- U.S. Survey Research: Sampling; 2015
- A Comparison of Different Online Sampling Approaches for Generating National Samples; 2014; Heen, M. S. J., Lieberman, J. D., Miethe, T. D.
- FocusVision 2014 Annual MR Technology Report; 2014; Macer, T., Wilson, S.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- Query on Data Collection for Social Surveys; 2014; Blanke, K., Luiten, A.
- The role of email addresses and email contact in encouraging web response in a mixed mode design ; 2014; Cernat, A., Lynn, P.
- Mixed-mode surveys of the general population - Results from the European Social Survey mixed-mode experiment...; 2014; Park, A., Humphrey, A.
- Mixed-Mode Designs bei Erhebungen mit sensitiven Fragen: Einfluss auf das Teilnahme- und Antwortverhalten...; 2014; Krug, G., Kriwy, P., Carstensen, J.
- Methods and systems for managing an online opinion survey service; 2014; Mcloughlin, M. H., Seton, N., Blesy, K.
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.
- The use of within-subject experiments for estimating measurement effects in mixed-mode surveys ; 2014; Klausch, L. T., Schouten, B., Hox, J.
- Measuring well-being: An analysis of different response scales; 2014; van Beuningen, J., van der Houwen, K., Moonen, L.
- The impact of contact effort and interviewer performance on mode-specific nonresponse and measurement...; 2014; Schouten, B., Cobben, F., van der Laan, J., Arends, J.
- Community Life Survey: Summary of web experiment findings; 2013
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- Postal recruitment into a longitudinal online panel survey. The effects of different number of reminder...; 2013; Martinsson, J.
- The world in 2013. ICT facts and figures; 2013
- Microsoft Security Intelligence Report, Volume 15; 2013
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Research Note: Reducing the Threat of Sensitive Questions in Online Surveys?; 2013; Couper, M. P.
- Global market research 2013; 2013
- Exploring the Digital Nation: America’s Emerging Online Experience; 2013
- Advantages of a global multimodal print & digital readership survey; 2013; Cour, N., Saint-Joanis, G.
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- The new swiss national readership survey: fit for the future ; 2013; Amschler, H., Hoffmann, J.
- ESS Mixed Mode Experiment Results in Estonia (CAWI and CAPI Mode Sequential Design); 2013; Ainsaar, M., Lilleoja, L., Lumiste, K., Roots, A.
- Using smartphones in survey research: a multifunctional tool Implementation of a time use app; a feasability...; 2013; Sonck, N., Fernee, H.
- Adaptive survey designs to minimize survey mode effects. A case study on the Dutch Labour Force Survey...; 2013; Calinescu, M., Schouten, B.
- Optimal Resource Allocation in Adaptive Survey Designs; 2013; Calinescu, M.